When organizations undergo mergers and acquisitions, some processes must by necessity fall by the wayside as their energy goes into ensuring a successful transition. However, management must maintain momentum in the meantime. If either of the base businesses suffers, then the future of the new company will be at risk.
Typically, a CEO needs to spend the majority of his or her time focused on existing customers and on maintaining momentum by encouraging close monitoring, setting targets, and providing incentives. Altogether, about 90 percent of the employees of both organizations should be focused on maintaining the baseline and communicating to customers and stakeholders as to what to expect as the transition takes place. Bundling communications to both parties in the same package can boost confidence all around by keeping the message consistent.
Metrics to keep an eye on during integration include employee retention, sales leads, and call center volume. By following these metrics closely, companies can preempt issues to ensure that the business of both companies remains stable following the transition.
